NBA, MLB and NHL release responsible betting initiative with support from operators

A responsible gaming campaign has been jointly issued by the National Basketball Association (NBA), Major League Baseball (MLB), and the National Hockey League (NHL).

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A responsible gaming campaign has been jointly issued by the National Basketball Association (NBA), Major League Baseball (MLB), and the National Hockey League (NHL).

The “Never Know What’s Next” campaign makes use of footage from all three divisions to emphasize how unpredictable sports are and how nothing is certain in sports betting.

NBA SVP Head of Gaming & New Business Ventures Scott Kaufman-Ross stated, “Working with our fellow sports leagues, gaming operator partners, and responsible gaming partners gives this shared priority of influencing responsible gaming education across the United States greater weight, especially for young bettors.”

Several prominent sports wagering operators, including DraftKings, Fanatics Sportsbook, FanDuel, and Penn Entertainment, have contributed to the campaign.

It’s paramount that when their fans bet, they know how to do so responsibly – and this initiative is just one small but important part of their continued commitment to ensuring sports betting stays safe for all who choose to wager.

The campaign will guide supporters to the website of the National Council on Problem Gambling, where they will be able to access supplementary materials.

Chief Business Officer of the NHL Keith Wachtel stated, “Our ongoing dedication to educating supporters about the significance of responsible betting is continued with this campaign.

“With more fans than ever having the opportunity to legally bet in their home states, it is imperative that we work with our media and sportsbook partners, as well as with our friends at the NBA and MLB, to inform and emphasize the risks and encourage the importance of setting limits and betting responsibly, especially among our growing fanbase in the younger demographic.”

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